The workbook · 01
Kit Fondatrice
Lay the backbone of your brand — before the logo, before the content.
€19 launch price · will rise to €27
Secure payment via Payhip · instant download after purchase
What you get
Real pages from the file, shown as they are.
What it's for
What you have in hand at the end.
Ideas aren't the problem: inspiration saved everywhere, a phone full of screenshots. But the moment you have to decide, it all blurs together — the name, the colours, what you sell, and to whom. So, following everyone else's advice, you change your mind every three days.
- One sentence that finally says what you do, without having to explain it twice.
- A customer you can name, describe, and picture.
- An offer and a visual world that hold together, because they came from the same decision.
Who it's for
This kit isn't for everyone.
It's for you if
- You're building a brand or digital product, on your own.
- You've already started, but your foundation is still too vague to decide quickly.
- You want to write decisions down, not just collect inspiration.
It's not for you if
- You're looking for a logo or a graphic charter: that's not what this kit does.
- You want someone to decide for you — the kit asks the questions, you write the answers.
- Your direction is already clear and holding: you have nothing to gain here.
What's inside
Six chapters, in the order you fill them.
- Clarify the idea what you do, for whom, and why now.
- Define the customer a real person, not an invented persona.
- Set the brand DNA the three words that make decisions easy.
- Create the visual world colours, materials and references, tied to the offer.
- Structure the offer what you sell, at what price, and what's included.
- Prepare the content what to say, and in what order.
How to use it
Seven days, one decision a day.
- Download the file and print it, or fill it in on screen.
- Work through it in order: each chapter builds on the last.
- Write your answers — what's written is what holds, not what's only thought.
Before you buy
Questions we're asked.
Is this only available in French?
Yes — the kit itself is written in French, on paper (image-based PDF pages, not a text file you could machine-translate). It works well if you're comfortable reading French, or preparing to build a French-market brand and want to practise the vocabulary along the way. Write to us if you'd like to know more before buying.
Do I need to already have a name?
No. The chapter on brand DNA comes before the name, specifically so the name follows a direction instead of the other way around.
How long does it take?
Seven days if you follow the one-decision-a-day rhythm. Nothing forces that pace — the file is yours to keep.
Is it a course or a workbook?
A workbook. It doesn't teach you theory, it makes you decide. What there is to understand is explained for free in the site's resources (in French).
Kit Fondatrice
€19launch price · will rise to €27
Order Kit FondatriceSecure payment via Payhip · instant download after purchase. The file itself is in French.