Visual direction
A mood board, a palette, and clear reference points to know where you're going.
The studio
Creative direction, before the deliverables.
For a project that already knows what it is, but whose visible shape is still undecided: a direction, the right visual choices, and the right formats — in that order.
A method, not a mood board
We don't start by decorating an idea.
The studio steps in once you already know your project, but its visible form is still undecided. The goal isn't to add more — it's to choose the few elements that actually hold the whole thing together.
- Listen to the projectWhat's already clear, and what still needs deciding.
- Compose the directionMaterials, colour, rhythm, words, and how much restraint.
- Choose the right formatsOnly the ones that give the project a coherent presence.
What can take shape
A visual foundation that actually serves what comes next.
Identity
A logo and a few simple rules to be recognisable without overdoing it.
Editorial presence
Formats that extend the world you've built, on the right channels.
Digital tools
A page, a site, or a tool designed to be used, not just looked at.
Creative direction
A visual direction, before multiplying deliverables.
For a founder whose idea, audience and offer are already settled, but whose visual world still lacks coherence and concrete reference points.
Launch rate
€79
Regular rate: €119
What the mission has to make clear
- a visual direction connected to the brand's actual positioning;
- a mood board, a palette and clear reference points for materials and pacing;
- choices that apply to future deliverables, without starting from zero each time.
This offer covers creative direction. A full identity, deliverables or content are not included by default — they're quoted separately when needed. Final scope, deliverables, timeline and number of revisions are confirmed in writing before any commitment. Currently delivered in French; write in English and we'll work it out.
The right starting point
The studio comes after clarity, not instead of it.
If your foundations (idea, audience, offer) still feel unsettled, that's the first thing to fix — the studio becomes useful once that base can take a more confident shape.